Canon Steals 22% percent of Japanese Full-Frame Mirrorless Market within weeks
11/09/2018
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Even though it has only been weeks since the launch of the Canon EOS R camera, it has already grown to twenty-two percent dominance in Japan, showing how brand loyalty is much stronger in Japan than it is elsewhere in the world where Sony continues its dominance. Canon is projected to take over 50% of the market share of mirrorless full-frame next year making it the top dog again in its native country. Nikon currently has about 10% of the market share in Japan buts its more affordable Z6 full-frame has not been released yet in Japan and that is expected to increase market share.